About
PeopleWise Software has been in business since 2004 and has been expanding operations throughout North America for the last two years. Our strategy has been to build our software and test it in the market. This continuous improvement improvement process is based upon our Client and Dealer input resulting in our “Best In Class” version 2.4
PeopleWise has continued to grow throughout the economic downturn because our software is leading edge, easy to use and saves money and time for our clients.
Bruce Cassels, President & Founder
Bruce is the founder of PeopleWise Software.
“We started this business on the belief that there was a better way to attract, assess and hire top performers.
After more than 30 years of experience managing, directing and training staff in the Automotive and Restaurant Industries I was frustrated by the results I saw. Too often, staff were hired without the hiring manager really knowing anything about them. The candidate arrived well dressed, and well spoken and had all the right answers. Or so it seemed. They were hired and three months later they were gone!
I decided to create a hiring system that would work for the employer and the candidate. We wanted a system that created a funnel effect putting as many candidates as possible in the top and just the very best coming out of the bottom. Along the way candidates would be screened, complete job fit assessments benchmarked to top performance in the individual organization and be ranked through our applicant tracking system. Everything would be in one place and would create a complete Applicant Processing System.
I am extremely proud of what we have for you. We offer an incredible process that is entirely self contained and ensures you find the top performers that will fit the job and your Corporate Culture!”
Take the time to talk to one of our Dealer/Partners. They will be happy to work with you.
William McKinnon – Dealer/Partner
William McKinnon is a dedicated business builder and senior manager with both boardroom and hands-on field experience in private and public companies. He has managed 500 plus employee organizations in the McCain Food Group and the First Service Group and has diverse business acumen within the logistics, food manufacturing and integrated security sectors.
He continues to lead and coach diverse multi-faceted teams in the areas of business development, leadership, life-style balance and results attainment. He is active in the Canadian Youth Business Foundation (CYBF) and embraces his role as a mentor to young entrepreneurs.
William is sensitive to the current globalization and shifts in social networking that have impacted markets around both nationally and internationally. A dynamic changing environment creates a strong foundation for both personal and financial prosperity.
When asked to share his approach he stated “Today’s preparation is tomorrow’s success”
Mike Jamieson – Dealer/Partner
Mike Jamieson is truly passionate about helping companies grow by systemizing their processes and maximizing their Human Resources.
Mike has a diverse background that includes corporate experience with large Corporations such as GM, Nissan and Hyundai and managing large sales teams throughout British Columbia for the Auto Trader Group.
These experiences revealed his entrepreneurial nature and Mike went on to create several very successful business ventures of his own in Western Canada including Retail outlets in Lower Mainland of British Columbia and a Human Resource Consulting Firm that expanded throughout Canada.
In addition, Mike has gained tremendous experience and knowledge in the past several years developing international business relationships throughout 11 countries from Asia to Australia while helping a Global Distribution firm grow to a multi million-dollar company in just 2 years.
Mike’s passion and drive come from within. A positive “can do” attitude and the desire to continue to learn and share knowledge make Mike an ideal Dealer/Partner.



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